Tag: women’s surfing
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Constructing a History of Women’s Surfing

“Those who don’t preserve their history end up with their stories told incorrectly or not told at all. It’s incumbent upon all of us to know women’s surfing history and tell it whenever we can.” -Mary Mills The History of Women’s Surfing has not been written. What little history we do have is littered among…
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FLUX: Redefining Women’s Surfing (film event announcement)

FLUX: Redefining Women’s Surfing is a short film I assisted with (and am also in with young ripper Kahanu Delovio) alongside a talented crew of filmmakers from Chapman University for Project W. Sarah Lee, Chad King and Mia Montanile’s film was screened this evening as an official short selection at the Newport Film Festival. Although…
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Eddie Would Go. Maya Ought to Think Twice?: How we are progressing past sexism in our culture.

Sexist sentiments that one might expect to find around Maya Gabeira’s surviving a botched rescue attempt after tackling one of the largest waves (if not the largest) ever attempted by a female in a tow-in scenario, I found written by a woman on Surfer Magazine’s website and in comments by industry stalwarts, viz. a couple…
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Step up your game, Roxy. (video)

Watch Ted Endo deftly express what so many of us feel about Roxy’s statement regarding the response to the Official Roxy Biarritz Pro Trailer:
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Selling Sex in Surfing: Opinion and Fact Collide

Beyond the opinions of whether sex sells or not, and all the attendant questions often overlooked in this simple cliché (e.g. What does sex sell, exactly? Does sex effectively sell every product/service? How does this marketing strategy impact society? Are men and women equally drawn to the sexualization of human bodies? Are men and women…
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Was Roxy’s statement good enough?
I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were…
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Road to Roxy

Interspersed in this post are some amazing voices from those who are supporting a petition to ask Roxy to stop using “sexy” to sell their products, a request that I argue pertains to the entire surf industry. You can read about the video that started it all here. You can add your voice to…
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Tell Roxy That Female Surfers Deserve Better

Dear Roxy, Roxy is the world’s most visible and well known women’s surf brand. Recently, Roxy released a trailer for the 2013 Roxy Biarritz Pro contest that showcases a style of marketing women’s surfing that is not conducive to a healthy, empowered vision of women. Instead of women surfers being presented as an alternative to…
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Roxy, #whoamIjustguess: surf-sex w/o a face

The trend of sexualization of women in surfing has been steadily building. It has been building slowly enough that we have had plenty of time to argue back and forth about whether this is a trend that will or already has been, aggravated toward more sexualization of female surfers. Today, something has fundamentally shifted. The…
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Life, Liberty, and the Pursuit of Surfing

ob but really look on… Los padres de la hacienda had fought the mud from the periphery of the building for years, mud that was laced in the building’s own genetic-code, mud that dressed the building in droplet skirts when La Virgen wept from heaven (so they said), mud that speckled the interior of the…
