Tag: roxy petition
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ROXY Pro Trailer: One Year Later
One year ago, the loudest and most visible conversation in surfing revolved around how women are represented by surf brands. Women of all ages, from every corner of the world and from every background you can imagine (lawyers, teachers, mothers, daughters, athletes of every kind), along with grandfathers, fathers, and our brothers, stood together, over…
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The Year in Review, 2013
This was a monster of a year for discovery and activism in surf culture. For this reason, I think it would be beneficial to highlight and revisit those topics covered this year that have been most salient, before we enter a new year. Please feel free to add to this list in the comment section…
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Step up your game, Roxy. (video)
Watch Ted Endo deftly express what so many of us feel about Roxy’s statement regarding the response to the Official Roxy Biarritz Pro Trailer:
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Was Roxy’s statement good enough?
I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were…
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Roxy’s Official Statement
We have been waiting for Roxy to comment on the official trailer as a response to over 22,000 people who have voiced their disapproval of the portrayal of a 5-time world champion that was “made on behalf of the brand” for the Roxy Biarritz Pro for some time now. They finally have… ? Amidst a…
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(Video) Roxy Petition Delivery Summary
Discussing content and outcome of the petition delivery meeting and the packet left with Danielle Beck and Cathey Curtis. Petition Update: The campaign asking Roxy to Stop their use of “all sex, no surf” ads continues to grow and has reached nearly 21,800 supporters. Shifts in the industry: Yesterday, the Association of Surfing Professionals announced…
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Roxy Trailer Petition Delivery
Yesterday, September 12, 2013, Krista Comer (Professor of Literature and Women’s Studies at Rice University in Texas, and author of Surfer Girls in the New World Order) and I met with Danielle Beck (VP of Marketing) and Cathey Curtis (Senior VP of Marketing) at the Roxy Headquarters in Huntington Beach to deliver the signatures and…
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Road to Roxy
Interspersed in this post are some amazing voices from those who are supporting a petition to ask Roxy to stop using “sexy” to sell their products, a request that I argue pertains to the entire surf industry. You can read about the video that started it all here. You can add your voice to…
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Protected: “Who is losing when sex is sold?” The future.
There is no excerpt because this is a protected post.
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Lesbian-Baiting, a la roxy surfing 2013
One of the most prevalent tools of sexism in the surf industry has been and continues to be lesbian-baiting. Lesbian baiting occurs most often when rumblings are felt within the sexist status quo, when women gain more power in a hierarchy, or when they are acting more self-assertive and less deferential than their male-counterparts…
