Tag: roxy
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POP some Empowermints before watching this video!
SIDE EFFECTS MAY INCLUDE: WEIGHT LOSS, WEIGHT GAIN, DEPRESSION, VOMITING, DIZZINESS, LOSS OF APPETITE, LOWERED SEX DRIVE, STERILITY, ELEPHANT SKIN AND SUN SENSITIVITY. IN SOME RARE CASES EMPOWERMINTS HAVE LED TO PROLONGED DEEP UNCONSCIOUSNESS OR PREMATURE DEATH. “How are young people able to get their voices heard beyond voting with their dollars? Increasingly, they are…
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The Year in Review, 2013
This was a monster of a year for discovery and activism in surf culture. For this reason, I think it would be beneficial to highlight and revisit those topics covered this year that have been most salient, before we enter a new year. Please feel free to add to this list in the comment section…
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Step up your game, Roxy. (video)
Watch Ted Endo deftly express what so many of us feel about Roxy’s statement regarding the response to the Official Roxy Biarritz Pro Trailer:
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Selling Sex in Surfing: Opinion and Fact Collide
Beyond the opinions of whether sex sells or not, and all the attendant questions often overlooked in this simple cliché (e.g. What does sex sell, exactly? Does sex effectively sell every product/service? How does this marketing strategy impact society? Are men and women equally drawn to the sexualization of human bodies? Are men and women…
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Was Roxy’s statement good enough?
I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were…
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(Video) Roxy Petition Delivery Summary
Discussing content and outcome of the petition delivery meeting and the packet left with Danielle Beck and Cathey Curtis. Petition Update: The campaign asking Roxy to Stop their use of “all sex, no surf” ads continues to grow and has reached nearly 21,800 supporters. Shifts in the industry: Yesterday, the Association of Surfing Professionals announced…
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Roxy Trailer Petition Delivery
Yesterday, September 12, 2013, Krista Comer (Professor of Literature and Women’s Studies at Rice University in Texas, and author of Surfer Girls in the New World Order) and I met with Danielle Beck (VP of Marketing) and Cathey Curtis (Senior VP of Marketing) at the Roxy Headquarters in Huntington Beach to deliver the signatures and…
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Road to Roxy
Interspersed in this post are some amazing voices from those who are supporting a petition to ask Roxy to stop using “sexy” to sell their products, a request that I argue pertains to the entire surf industry. You can read about the video that started it all here. You can add your voice to…
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Tell Roxy That Female Surfers Deserve Better
Dear Roxy, Roxy is the world’s most visible and well known women’s surf brand. Recently, Roxy released a trailer for the 2013 Roxy Biarritz Pro contest that showcases a style of marketing women’s surfing that is not conducive to a healthy, empowered vision of women. Instead of women surfers being presented as an alternative to…
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Roxy, #whoamIjustguess: surf-sex w/o a face
The trend of sexualization of women in surfing has been steadily building. It has been building slowly enough that we have had plenty of time to argue back and forth about whether this is a trend that will or already has been, aggravated toward more sexualization of female surfers. Today, something has fundamentally shifted. The…
