Tag: Roxy Biarritz Pro trailer
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Was Roxy’s statement good enough?
I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were…
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Roxy’s Official Statement
We have been waiting for Roxy to comment on the official trailer as a response to over 22,000 people who have voiced their disapproval of the portrayal of a 5-time world champion that was “made on behalf of the brand” for the Roxy Biarritz Pro for some time now. They finally have… ? Amidst a…
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(Video) Roxy Petition Delivery Summary
Discussing content and outcome of the petition delivery meeting and the packet left with Danielle Beck and Cathey Curtis. Petition Update: The campaign asking Roxy to Stop their use of “all sex, no surf” ads continues to grow and has reached nearly 21,800 supporters. Shifts in the industry: Yesterday, the Association of Surfing Professionals announced…
