Tag: Roxy Pro Trailer
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Roxy’s Official Statement
We have been waiting for Roxy to comment on the official trailer as a response to over 22,000 people who have voiced their disapproval of the portrayal of a 5-time world champion that was “made on behalf of the brand” for the Roxy Biarritz Pro for some time now. They finally have… ? Amidst a…
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Roxy Trailer Petition Delivery
Yesterday, September 12, 2013, Krista Comer (Professor of Literature and Women’s Studies at Rice University in Texas, and author of Surfer Girls in the New World Order) and I met with Danielle Beck (VP of Marketing) and Cathey Curtis (Senior VP of Marketing) at the Roxy Headquarters in Huntington Beach to deliver the signatures and…
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Road to Roxy
Interspersed in this post are some amazing voices from those who are supporting a petition to ask Roxy to stop using “sexy” to sell their products, a request that I argue pertains to the entire surf industry. You can read about the video that started it all here. You can add your voice to…
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Lesbian-Baiting, a la roxy surfing 2013
One of the most prevalent tools of sexism in the surf industry has been and continues to be lesbian-baiting. Lesbian baiting occurs most often when rumblings are felt within the sexist status quo, when women gain more power in a hierarchy, or when they are acting more self-assertive and less deferential than their male-counterparts…
