Category: Uncategorized
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Kelly Slater’s Ethical Choice to Leave Quiksilver
First published April 1, 2014.-by Cori Schumacher Kelly Slater has exited a brand that has seen its fair share of dramatic push-back over the last year, from the uproar around the Roxy Biarritz Pro Trailer to the link I discovered between Quiksilver and Monsanto. Many are wondering why KS made such a drastic move. In…
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World Champion Longboarder Now Fighting for the People Through Politics

By Elizabeth Sine, History Professor, Cal Poly State University Cori Schumacher has a reputation as an iconoclast. From her 2011 boycott of the ASP to her 2013 protest against the notorious Roxy Pro Biarritz ad, the three-time World Longboard Champion has captured widespread attention over the years for her willingness to speak out against the…
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Speaking Truth To Power

I first heard about three times longboard world champion and current Carlsbad city council member Cori Schumacher in 2013, at the height of the Roxy/Steph Gilmore controversy. That was an episode that shone a harsh light on some of the more retrograde and toxic attitudes at play in the surf industry; and almost perfectly encapsulated…
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Constructing a History of Women’s Surfing

“Those who don’t preserve their history end up with their stories told incorrectly or not told at all. It’s incumbent upon all of us to know women’s surfing history and tell it whenever we can.” -Mary Mills The History of Women’s Surfing has not been written. What little history we do have is littered among…
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Br’er Rabbit, GO!
(Instead of blowing the above video off right away, because it is ‘pop’ and KP, ask yourself, why this works? Message? Symbolism? How it is co-opted? What is being assumed? What is left out? etc.) So we brush tangents off our t-shirts and look in each other’s direction, briefly; I beg, “If you must be…
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a mutiny of thoughts
I’ve been taking my 6’0″ out the past couple of mornings. I enjoy the feeling of quick, sharp turns, lip-snaps and the weight/unweight a shortboard offers when the waves have push and a certain steepness to them. I really like messing with my body, confusing my muscles out of their usual neuronal firings in order…
