Tag: women in boardsports
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“WE’VE HAD ENOUGH!!!” says WIB
Women in Board and Action Sports (WIB) continues its blitz on the status quo marketing and advertising of women in the board and action sports industry where adverts like the one below dominate. The newest ad by WIB pushes the envelope further and is followed by an excerpt from an open letter to the board and action…
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Active Women say “The Time Has Come…”
*** Remember the ad below? RVCA’s “Balance of Opposites”… Women in Board and Action Sports (WIB) have created their own ad in response, titled “The Opposite of Equality” and plan to drop an open letter to the action- and boardsports industry at this week’s ISPO event in Munich. The WIB ad reads: “The time has come to replace the illusions…
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Board of Media
Emma Shoesmith is a tow-headed, Brit firecracker who is currently living in London and studying at the University of Westminster. She has an infectious sense of humor, a deep-seated passion for action sports, and a refreshing vision on how to creatively package a critical perspective of women’s (under)representation and inequality in board and action sports.…
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“Standing Her Ground”: Curl Magazine #31
(This interview about women in surfing and my decision to boycott the ASP World Tour, was just published in the summer issue of Curl Magazine. There is no online access to this article so it is being reprinted here, with the images and captions provided in the article. I have also added links throughout the…
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the presentation: what we can do (Women in Boardsports, 2011, part 2)
Photo Credit: Alba Pardo I woke early the day I was to give my presentation at the Women in Boardsports retreat in Saas Fee. I had stayed up quite late the night previous in order to ensure I had noted the elements I most wanted to communicate. I had taught myself Keynote in the process…
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getting there (Women in Boardsports 2011, part 1)
Last night I arrived home, exhausted but inspired and teeming with ideas, from a retreat nestled at the base of an ancient glacier in Saas Fee, Switzerland. The drive from Geneva to Saas Fee was easily one of the most beautiful I have undertaken. From fields of hay, corn and apple trees, to the expansive…
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Tackling the Mythology of a Sport
I have been working the last few weeks on the presentation I will be giving at the Women in Boardsports retreat. Browsing through the websites of the major surf brands and surf media websites has been a tedious, albeit enlightening, experience. I have intentionally distanced myself from the mainstream surf industry (brands, retail stores, media,…
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Women in Boardsports Retreat, 2011
At the end of the month, I will be headed to Saas Fee for the Women in Boardsports Retreat where I have been invited to be a keynote speaker. I am really enjoying putting the presentation together and gathering my thoughts on: Women’s action sports as the sports of the new feminine and the new…
