Cori Schumacher

***

Remember the ad below? RVCA’s “Balance of Opposites”…

Women in Board and Action Sports (WIB) have created their own ad in response, titled “The Opposite of Equality” and plan to drop an open letter to the action- and boardsports industry at this week’s ISPO event in Munich. The WIB ad reads: “The time has come to replace the illusions that dominate the action sports industry.”

Things are heating up as the fastest growing market in the world calls for change in the action- and boardsports arena.

” In aggregate, women represent a growth market bigger than China and India combined—more than twice as big, in fact. Given those numbers, it would be foolish to ignore or underestimate the female consumer.” 

2015 #unifyingvalues