Tag: #unifyingvalues
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“WE’VE HAD ENOUGH!!!” says WIB
Women in Board and Action Sports (WIB) continues its blitz on the status quo marketing and advertising of women in the board and action sports industry where adverts like the one below dominate. The newest ad by WIB pushes the envelope further and is followed by an excerpt from an open letter to the board and action…
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Active Women say “The Time Has Come…”
*** Remember the ad below? RVCA’s “Balance of Opposites”… Women in Board and Action Sports (WIB) have created their own ad in response, titled “The Opposite of Equality” and plan to drop an open letter to the action- and boardsports industry at this week’s ISPO event in Munich. The WIB ad reads: “The time has come to replace the illusions…
