Women in Board and Action Sports (WIB) continues its blitz on the status quo marketing and advertising of women in the board and action sports industry where adverts like the one below dominate.
The newest ad by WIB pushes the envelope further and is followed by an excerpt from an open letter to the board and action sports industry due out Monday:
WE’VE HAD ENOUGH!!!
“We call on the action sports industry to change its female marketing from the trivializing and objectifying representations that dominate the industry toward more dignified, empowering, and inspirational representations of women that value our diversity, capacity, creativity, and courage. We want others to relate to our reality through the media and advertising, in order to share how amazing it feels, how empowering and freeing it is to live our passion.” -The Women in Board and Actionsports.
Follow the action on WIB’s Facebook page.
(edit: 2/2/2015 Read WIB’s full letter here.)
Please note: I do not endorse this type of male objectification.
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