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Eddie Would Go. Maya Ought to Think Twice?: How we are progressing past sexism in our culture.
Sexist sentiments that one might expect to find around Maya Gabeira’s surviving a botched rescue attempt after tackling one of the largest waves (if not the largest) ever attempted by a female in a tow-in scenario, I found written by a woman on Surfer Magazine’s website and in comments by industry stalwarts, viz. a couple…
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Step up your game, Roxy. (video)
Watch Ted Endo deftly express what so many of us feel about Roxy’s statement regarding the response to the Official Roxy Biarritz Pro Trailer:
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Selling Sex in Surfing: Opinion and Fact Collide
Beyond the opinions of whether sex sells or not, and all the attendant questions often overlooked in this simple cliché (e.g. What does sex sell, exactly? Does sex effectively sell every product/service? How does this marketing strategy impact society? Are men and women equally drawn to the sexualization of human bodies? Are men and women…
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Was Roxy’s statement good enough?
I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were…
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Roxy’s Official Statement
We have been waiting for Roxy to comment on the official trailer as a response to over 22,000 people who have voiced their disapproval of the portrayal of a 5-time world champion that was “made on behalf of the brand” for the Roxy Biarritz Pro for some time now. They finally have… ? Amidst a…
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Emboldening the Renaissance of Surfing
Decentralizing the male competitive/professional surfer as the measure by which good surfing is gauged may be the most important shift in surfing’s renaissance. I make no apologies if using the word “renaissance” comes off sounding grandiose. Rather than focus on the “hipster” conversation and its idea of authenticity, that evokes little more than opinions surrounding…
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“Women Who Run With The Tides” (video premiere)
WOMEN WHO RUN WITH THE TIDES: a film about older women in surfing will be premiering October 4th in Lennox Head, Australia. For those of us unable to make the long trek to Lennox Head, filmmaker Michelle Shearer has offered us a wonderful opportunity to share in the spirit of this film the world over.…
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(Video) Roxy Petition Delivery Summary
Discussing content and outcome of the petition delivery meeting and the packet left with Danielle Beck and Cathey Curtis. Petition Update: The campaign asking Roxy to Stop their use of “all sex, no surf” ads continues to grow and has reached nearly 21,800 supporters. Shifts in the industry: Yesterday, the Association of Surfing Professionals announced…
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Roxy Trailer Petition Delivery
Yesterday, September 12, 2013, Krista Comer (Professor of Literature and Women’s Studies at Rice University in Texas, and author of Surfer Girls in the New World Order) and I met with Danielle Beck (VP of Marketing) and Cathey Curtis (Senior VP of Marketing) at the Roxy Headquarters in Huntington Beach to deliver the signatures and…
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Road to Roxy
Interspersed in this post are some amazing voices from those who are supporting a petition to ask Roxy to stop using “sexy” to sell their products, a request that I argue pertains to the entire surf industry. You can read about the video that started it all here. You can add your voice to…
Cori Schumacher
State of Flux
