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Kelly Slater’s Ethical Choice to Leave Quiksilver
First published April 1, 2014.-by Cori Schumacher Kelly Slater has exited a brand that has seen its fair share of dramatic push-back over the last year, from the uproar around the Roxy Biarritz Pro Trailer to the link I discovered between Quiksilver and Monsanto. Many are wondering why KS made such a drastic move. In…
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World Champion Longboarder Now Fighting for the People Through Politics
By Elizabeth Sine, History Professor, Cal Poly State University Cori Schumacher has a reputation as an iconoclast. From her 2011 boycott of the ASP to her 2013 protest against the notorious Roxy Pro Biarritz ad, the three-time World Longboard Champion has captured widespread attention over the years for her willingness to speak out against the…
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Speaking Truth To Power
I first heard about three times longboard world champion and current Carlsbad city council member Cori Schumacher in 2013, at the height of the Roxy/Steph Gilmore controversy. That was an episode that shone a harsh light on some of the more retrograde and toxic attitudes at play in the surf industry; and almost perfectly encapsulated…
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Surfing Formulations: Emerging from the Apolitical
Surfing Formulations: Emerging from the Apolitical The following is an excerpt from a keynote talk I presented at San Diego State University for the “Impact Zones and Liminal Spaces” conference in April of 2019. The SDSU talk intended to build upon and fill out the seminal theoretical work I authored in The Critical Surf Studies…
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