Tag: sponsorship
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Endless Cannibalization of Authenticity, Cease
Bruce Brown’s 1966 The Endless Summer(TES) presented an alternative narrative to the shenanigans of the many beach/surfy lifestyle movies that erupted from Hollywood after Gidget emerged to much fanfare in 1958. In TES, there are no post-surf bonfire orgies, no frustrating hetero-love triangles that finally resolve in dramatic Hollywood fashion, and certainly no surfing ladies…
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Surfing’s Culture of Silence
“Platforms are judged by the value generated by their ecosystem, not by the value the platforms directly capture.” -Dalton Caldwell (Please be advised, this post contains explicit language from Twitter feeds.) The language of surfing has long been dominated by the motion and gestures of the body. The narratives we construct, the legends, the mythologies,…
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Newest! Sponsored! Imagined bliss
“Separation is the alpha and omega of spectacle (Debord, 1967).” The first, most important single element to grasp about today’s state of affairs, the reality we are currently entrenched in, is the ubiquity of alienation, that is, separation from our food, others, and ourselves: the subject-object duality. The second essential idea to grasp, is that…
