Tag: Cooler Magazine
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“Beyond Gidget” – Cooler Magazine: Issue #38
“Beyond Gidget” in the newest issue (Aug/Sept 2012) of Cooler Magazine Excerpts: “…women’s purchase intentions increase up to 300 percent when exposed to diverse body styles and types in advertising.” “The women in Ben Barry’s study commented that what inspires them most in representations of women is ‘glamour, artistry, and creativity.’ Rather than focusing on…
