“Beyond Gidget” in the newest issue (Aug/Sept 2012) of Cooler Magazine
Excerpts: “…women’s purchase intentions increase up to 300 percent when exposed to diverse body styles and types in advertising.”
“The women in Ben Barry’s study commented that what inspires them most in representations of women is ‘glamour, artistry, and creativity.’ Rather than focusing on the female surfer’s ‘bang-ability’, surf marketing ought to listen to what actually inspires women, instead of perpetuating an image that aggravates gender and body anxiety.”
You can read the entire article on Cooler Magazine’s website here.
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