“quick someone shoot that… feminist dyke”

How controlling is Big Surfing? What are its mechanisms of control? Is this really the happy-go-lucky lifestyle it professes to be? I’ll leave that to the reader’s discretion to determine.

Warwick BillSA

Warwick Wright

1) People who disagreed with Chad Wells’ comments are not all “dykes”
2) Asking Big Surfing to enter the 21st century does not equal the demise of women’s professional surfing
3) It’s not all about me (cori), but a growing “we” that wants the best for our future.

One more from Mr. Warwick of Billabong South Africa:

threat

91 responses to ““quick someone shoot that… feminist dyke””

  1. christina scannapiego Avatar
    christina scannapiego

    this is what happens when you staff 85% of an industry with the uneducated, ignorant and totally insular. i hate to sound elitist but there so exist realms where some of these dialogues would never take place beyond the 9th grade. some of the phrases/comments that i have witnessed fly by of late are so embarrassing i haven’t even wanted to chime in. i thought we (for the most part) left the notion of putting “feminist dykes” to death behind in the 1600s? my condolences to cori for having to actually argue points such as: “1) People who disagreed with Chad Wells’ comments are not all “dykes”” but thank you, cori, for doing so on behalf of — no, not dykes — but intelligent adults everywhere.

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  2. The statements by Chad Wells, and Julian are unfortunately pretty typical of the surfing industry and sport. But only made in the insularly confines of the “bro” network. Cori has been tickling the belly of this beast until it has finally came roaring out of its homophobic and anti-women closet. We mustn’t let it sneak back in to hide under the layers of corporate propaganda again.
    There is an angry resentment by the industry at anyone that doesn’t follow the party line.
    Time for SIMA and the ASP to expunge this mind set from our sport.
    Firing Chad Wells was the right thing to do, but the powers that be need to take a leadership roll in redefining our sport. And talk ain’t enough.

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    1. Completely agree. Am not a fan of the organization generally and certainly not in past years, but they were the first to make a statement against the comments:

      http://www.aspworldtour.com/2013/07/13/asp-ceo-releases-statement-regarding-industry-comments/

      Again, I don’t want to get into a debate over this. The ASP has never been a real sport before and still isn’t. However, when my girlfriend saw it and texted it to me, I was surprised.

      Hopefully it’s a place they can build from and become a positive voice within surfing. They still have a tremendous amount of work to do.

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  3. michael reola Avatar
    michael reola

    Cori – let she who is without fault cast the first stone. I can tell that you are a very intelligent person from some of your blog posts. You know Chad’s intent was not as the media and yourself made it out to be. You also knew your handling of this situation was surely going to cause this person to lose his job. If you had done your research and talked to some of the hundreds of yours and his shared friends and acquaintances – you might have learned that Chad is not homophobic nor is he a bad person. If I was so offended by someone’s words – and I knew it would ruin their career- I would instead speak to them directly and turn them into an instrument of change. That of course would not lead to much publicity for yourself or your cause though. In the end you knowingly sacrificed one person’s livelihood to advance your message. Yes he should have chosen words that were not on the corporate “no no” list – yet if he had said “masculine looking lesbians” – would you have been able to destroy his career as easily? In the end – is your goal to get people to not say words on the list – or is it to promote acceptance and harmony? If your answer is the latter then I personally feel you were not as affective as you could have been… and if you feel he deserves to lose his career over one misstep – then please read my first sentence again. Thanks for the opportunity to post. See you in the water…

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    1. Michael,

      I’ve got respond to your remarks here.
      First off let’s be clear Chad Wells, got himself fired. No one put a gun to Quiks head. I and many others were offended by his remarks.
      Wells diatribe is symptomatic of an underlying issue that goes back my days with NSSA, a very long time ago. Even now the women of professional surfing wont stick up for themselves out of fear of going against the status quo. Yeah I’ve talk to some.
      Frankly I find your terminology “masculine looking lesbians” pretty insulting as well.

      Do I think Chad Wells should have gotten fired? Perhaps, but only because the surfing industry refuses to address this huge civil right issue in a logical manner. This could be a teachable moment which frankly, coming from a promotional/ marketing background, would benefit surfing as a whole, tremendously.
      Instead of dealing with a festering issue decades old Quik effectively chopped off a limb instead of taking a more thoughtful, and game changing approach to this issue.
      Education is the key. I’m all for Chad getting his job back, I’d never wish losing a job over something likes on anyone. I know how it feels I lost mine in surfing for being gay.
      Firing Chad is not the right solution. In fact it will probably make things worse. Yet in light of no other formulated approach to this issue what are the options?
      Surfing as a whole needs to address this issue.

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      1. I agree with Robbins, wholeheartedly. This is not simply about one person, but about an ideology.

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      2. Robbins (cori?) You are correct in several of your points, but take a step back and take a look at the entire thread, not just the frame grab. Chad was defending womens surfing.

        Why are female surfers competing with models for sponsorships? Why is more prestige and exposure given to the more attractive of female surfers vs. those that win contests and perform better?

        To sell product!

        An emphasis on a body-positive image is, in itself, empowering.

        So, a person with a nice body has more self esteem than one that doesn’t?

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      3. Jeff,
        Last time I checked I had a penis. Talk about taking a step back? It’s a bit impudent to make an accusation that Cori is impersonating me. She’s hot I’m not.
        I did in fact read the whole article about Chads, remarks.

        First I’d like to ask a question; how does a model compete with an athlete in their respective sport? I’m assuming you’re a surfer. How would you feel if some male model who didn’t spend the tens thousands of hours you did in the water got a surfing sponsorship based solely on his looks?

        Women surfers are athletes they deserve our respect regardless of their looks or sexual orientation. Sure they can be models as well, but as athletes they should be judge on their ability not just their looks. Just like in WNBA, or tennis. Sure they can be hot, they’re athletes for god sake.
        Sharapova, is very attractive, but guess what? She’s one hell of an athlete, and works harder than virtually any athlete at her sport. I don’t know about you but I respect her cause she’s a great at tennis player, but I appreciate that she very good looking.
        Fact is male or female, I don’t look up to models, I do great athletes regardless of their looks.
        The point is Chad perpetuated a stereotype that women only value is how hot they look not how good they surf. And, if they’re really good and not hot then they must be gay.

        “An emphasis on a body-positive image is, in itself, empowering.” It- can be, but in surfing generally only if it’s enforcing a body image that fits the the industry stereo type.
        I appreciate your remarks nd I truly hope he gets his job back. But maybe with some required involvement in something like “Trevor’s House” learning about the damage this does to kids. Our future generations of surfers

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      4. Robbins really with this statement “I did in fact read the whole article about Chads, remarks.”
        you do realize that the article and the blog were completely pulled out of context of a FB thread and the said comment itself was towards the end in a discussion amongst friends. So if all you are reading is “articles”, well you don’t have two feet to stand on. I do not condone his comments and feel he should have used a better way to describe what he knew to be the women of surfing in the 80’s.

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      5. (to complete above) but the point is he is being persecuted for someone taking a blurb from his FB (that maybe 100 people saw and moved on from), that blurb being torn apart and written about in a way to spin it to be what she needed for her blog, that being picked up by media and again spun and so on and so on. not one article says the same thing as another so you can see how it has been misconstrued over and over like a game of telephone where in the end you just shoot the guy that started it.

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      6. Robbins (cori?),

        An emphasis on a body-positive image is, in itself, empowering.

        Are you saying that an individual with a nice body has more self esteem than one that does not?

        Why are female surfers competing with models for sponsorships? Look at the above comment, that you made.

        Why is more prestige and exposure given to the more attractive of female surfers vs. those that win contests and perform better?

        I think that sponsors can pick and choose who they want to endorse.

        More emphasis was placed on how we looked than on how well we were surfing.

        Isn’t the objective to sell product?

        The current image (long hair, athletic, slim-but-not-too-slim, flirtatious and heterosexual, always smiling, younger and younger, sexy and skin bearing) continues to feed into the status quo for female athletes that emphasizes ability as an accessory to beauty.

        Open your eyes to the world. After you “take on surfing” are you going to go after Victoria’s Secret?

        Beauty sells, period. Curb appeal, sleek lines of the newest model, the latest fit.

        99% of the “surfing” world doen’t care about what is happening with Chad, or with your agenda.

        Since you haven’t responded to me, I figure that it’s because I’m NOT in the surf industry, I work in a field that is male dominated AND the ladies that do work in my field could be gay. Do I care about their sexual orientation? Nope. I care about if they perform their duties as required. I work with a number of men that are gay, 1 pedophile, a murderer, and the usual assortment of felonies. I don’t care about their personal lives, just that they perform their duties, as the job requires.

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      7. Yes Jeff, sponsor can pick there athletes, but seriously a promo for a contest is not an ad campaign.
        You’re defending the stereotype. This is a sport not an ad campaign. Yes it may feel like that because the surfing industry has made it that. Don’t you think it should be about the athleticism. There is a reason the surfing industry is failing. You’ve pointed out many.

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      8. actually Robbins, in regards to your statement “This is a sport not an ad campaign. Yes it may feel like that because the surfing industry has made it that.” this ad was a teaser to introduce Stephanie Gilmore to the Roxy surf team. unfortunately no body knew this, including Chad, and the 2nd video has been completely overlooked amongst this secondary issue.

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  4. nice copy and paste from proliferating stereotypes, huh?

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  5. Hey Cori,
    im glad you are getting the attention you need as a writer. This may help your career. However, as a female who surfs, I find many GAY female surfers, make it a GAY thing! Not all, but many. I see us all as surfers, regardless of sexual identity. I just wonder, when I hear them gross out about men, why do these females dress like a man?? Act like a man?? when all they do is complain about men. It’s no wonder Roxy does what they do! Your Beef will backfire on you. You once were a great surfer, with style, but now….well, you just complain like the rest of them. Goodluck

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    1. oh ya, to Quiksilver, why not just ask the guy to apologize?? Peaceful redemption. This would and could promote change in so many ways. Really Quiksilver…bad call.

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  6. Gaslighting and victim blaming? #notbuyingit.

    Robbins has had his own experiences in the industry… he is not me, but how can I possibly tackle cognitive dissonance of this order? I only hope that the public can see through the racket… most of them have, thankfully. -cori

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  7. Ummm… It would be pretty obliviously egocentric to think the surf industry is failing because of any of the subjects covered in this post or on this blog – as hinted at above. Its seeming demise might have something to do with the fact that surfers are no longer children of surf culture, but instead most are children of the surf industry and its planned activities. That and 1. the fact that you don’t have to go to a surf shop anymore to buy surf brands, and 2. you can almost always find your favorite brand for half the price online or at an outlet store… Things will self correct, as the core stores that truly create the brands are finally beginning to have other options. Sorry bout the sidebar.

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  8. This is to all those who are defending Chad Wells: I’m sorry but WHAT planet am I living on right now that I’m reading these comments?

    And for the record, I’m NOT Cori – I may even have a stronger view than her on this.

    First of all, Chad Wells dug his own grave. This is not seventh grade anymore: it’s the real world, he’s a grown man, and Quiksilver is a publicly traded company. His remarks crossed the line into bigotry and slurs, end of story. Anyone with a few brain cells left would know that it would be absolutely unacceptable and grounds for job termination.

    I know the surfing industry doesn’t like to live in the real world, but there are consequences for actions. This was not a “small misstep”. It does not matter what he privately thought, or if he’s a nice guy, or if he’s “not a homophobe”. He chose to put those words onto a public forum. It wasn’t a leaked private email, or an overheard conversation at the bar. This has gone WAY beyond the original argument about the Roxy advertisement, and Chad Wells opened this can of worms all over himself, unaided.

    There are people committing suicide and being killed over homophobic discrimination. All it takes are some careless, hateful words. Calling someone a “butch lesbo” – especially in that context – is on par with calling a black person a nigger or a Chinese person a chink. Why? Because it is demeaning, hateful, and discriminatory. People need to understand how powerful it is to call someone a “fag” or a “dyke” or, yes, a “butch lesbo” in a derogatory way.

    As for “Someone shoot that feminist dyke”? I am quite literally shocked. Didn’t we just watch the entire American nation lose its shit over a white man that quite literally shot a black man? How about if this Warwick Wright idiot said, for example, “Someone shoot that feminist nigger”? How would you react to that? Hate crimes against gay people are a REAL thing, my friends. It is not a joke.

    Whether or not Wells or Wright would actually back up their virtual chest pounding with actions or genuine sentiment, I don’t know. It doesn’t matter. People are quite literally losing their jobs/families/lives over anti-gay hatred, and promoting homophobia with words such as they used should NEVER be tolerated.

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  9. Michael Reola Avatar
    Michael Reola

    Sherman – the accused Wells is not pounding his chest. Did he mean to be derogatory? Descriptive with a poor choice of words is more like it. The crime does not fit the punishment. His words were simply describing one widely held school of thought amongst surfers. He used words on some people’s “no no” list and he should have known using them could cause problems if he has been following the world’s media lately. Perceptions exist – and Chad mentioned a perception that many surfers believe – and that many feel held back women’s surfing – and then he said that that perception no longer exists. If you did a survey on what today’s surfers think of 80s women pro surfers – what words would you have use to describe the surfers’ answers – regardless of whether they offend you? Would you use the exact words they said – or would you change the words? There is an N word which I guess you cannot use unless you are black or end it with -a instead of -er. and some F words, one of which you can use but I cannot? Is there now a B word and an L word? -ian but not -o? right? I wonder why there is not a U word or an S word and especially an R word. And who can use them and who cannot? Or is it up to you? If Cori drops in on me can I call her the K word? Every day, people AGGRESSIVELY and PURPOSELY and DIRECTLY put down others’ looks and small or big body parts, and intelligence, and their religion; leading to depression, bullying, persecution, and broken lives and suicides. Chad’s comments do not fall into this category. Sorry. Everyone needs to be nicer – and certain words will slowly and surely become less used based on social norms and acceptances, but blowing things out of proportion is not fair nor is it open minded. Sometimes I think everyone is nucking futs. We all surfed the NSSA and had no issues with who ran the show. Who the world’s best female tuberider EVER is, is nearly a unanimous choice among surfers – and her reputed sexual orientation makes not once ounce of difference. To me, this is a witch hunt toward someone that has been a good friend to thousands of us surfers – and it hurts to see what is happening. I see everyone’s points and would love for everyone to get along – but some of us are not playing fair. Surfers are a tribe and have bonds that transcend the non-surfing world – and I don’t see that happening here. Shame on all here who wished for, or caused bad things to happen to a fellow surfer.

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    1. Sorry buddy, I just don’t agree, and I absolutely stand by everything I wrote. There are some words that ARE worse than others when used in context. Unless you are part of a marginalized group that has these words used against them, you can’t begin to understand. You absolutely can’t compare it to calling someone a kook for dropping in on you, or calling someone ugly. Being a kook is something you choose to do. Being gay is NOT something you choose. And I was using the N word as a strong example, because to gay and lesbian people, it can often feel equivalent.

      If Chad wished to express the sentiment that unfeminine women were holding back surfing, he could have expressed it in a myriad of different ways. He could have just left it out entirely, and just said that women’s surfing is being furthered by the current top girl’s looks. Bringing slurs into the mix is absolutely unacceptable.

      http://www.huffingtonpost.com/victoria-a-brownworth/are-hateful-words-ever-ok_b_3562671.html

      Nobody wishes for bad things to happen to people. But like I said, there are consequences. If people just let it go, especially when it happens on a platform like Chad was on, then change will happen at glacial speed or not at all.

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      1. Michael Reola Avatar
        Michael Reola

        I am not expecting to win an argument with you Sherman. Society is clear on the dangers of using the N word and a couple other words that are legal but can fry you in the court of public opinion – but I think you overestimate society’s understanding of where the line is drawn on other words. Make the words illegal and there won’t be an issue. Except there is a little thing called free speech. Free speech when it suits you is what you are seeming to say. I think that if I understand the law correctly – if these words are used in an attack then it becomes a hate crime. Otherwise sticks and stones and court of public opinion. And if we allow the media to convict – that is not going to bode well for anyone in the long term. It will eventually erode all our freedoms – including religious and political. What kind of country do we live in where people are afraid to state their political party – or afraid to practice their religious beliefs, including the right to have views on what natural sexual orientation is, without being attacked by the lynch mob? Isn’t the lynch mob what you are fighting against? Yet you encourage that lynch mob as long as they are not lynching you? I’d have thought that you would respect free speech and thought a little more. Maybe take an advanced course on slippery slopes and how quickly those tables can turn – and while you’re at it refresh yourself on the formulation of the Constitution and the reasons behind what was written.

        PS. This is off subject once you separate it from the rest of its original context as you so cleverly did above – but only a surfer knows the feeling and kooks do not choose to be kooks. Kooks don’t even realize they are kooks. I usually don’t know when I am acting like a kook. The point is we are born kooks.

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      2. Michael,
        You need to educate yourself on this issue. Sexuality isn’t a choice, that’s a scientific fact. Is it ok to murder someone because they are black, or white? People are being killed because they are gay. The very concept of disliking someone for their sexual orientation is no different than hating sone for the color of their skin. Think about. And think about all the people dying because of people that think ad you state.

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      3. Freedom of speech is just that: freedom of speech. I did not say to make the words illegal. Is there legal action being taken against Wells? Sticks and stones and the court of public opinion is exactly what happened to him – the court of public opinion is weighing in. And it’s you who are being selective my friend: if Wells is free to say what he wants, then so is Cori. It sounds to me like you’re saying that Wells can say what he wants and you guys should shut up. You expect Wells to be able to say what he wants and not get societal consequences? Saying homophobic remarks in a public space, 300 pixels from your Quiksilver job title, is not a smart career move.

        He can say what he wants, but he can’t expect to not have any consequences.

        And that’s about all the typing I’m going to waste on someone who is using “kooks” as an equivalent example to gay folks in this argument.

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      4. Michael Reola Avatar
        Michael Reola

        Sherman – no one is being killed because Chad used words you don’t like simply to describe someone that he feels the surf companies have distanced themselves from. One plus one does not equal 37. Free speech for everyone – but Chad is not trying to make Cori or you lose her job – yet you and her are trying to make him lose his. It is a sad society that blindly allows things like your bullying and mixing of words to happen because of free speech. If you have studied the history of societies – then you surely know that what I am describing – inciting mob rule – usually comes back and bites minoritiesin the long run. You sir are a minority. As are surfers. Are you a surfer Sherman?

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      5. “If you have studied the history of societies – then you surely know that what I am describing – inciting mob rule – usually comes back and bites minorities in the long run.”

        Please, enlighten us, Michael, as to how a civil rights movement (your idea of “mob rule” it sounds like?) has come back to “bite” the African-American minority in the long run?

        Some people might call this “inciting mob rule” DEMOCRACY in action.

        -cori

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      6. Michael Reola Avatar
        Michael Reola

        It hasn’t Cori. I guess I am not very good at putting my thoughts into words. Maybe I am over-thinking things – but if certain groups who currently have very strong “swords” go after someone’s livelihood every time something is said that they don’t like – with success – what happens when the media pendulum swings, and your sword is no longer as powerful, and then people go after your livelihood if they do not like something you say? The trained responses and subsequent elevation of actions then next go round that society is learning, versus democratic open forums, is frightening to me – and I would think to you as well. It is scary for most to even write on websites like this – because seemingly anyone who disagrees with a viewpoint is targeted for attack – and words can easily be pulled out of context and cause misinterpretations. Like how a certain ex-World Champ’s comment that she simply liked the Roxy ad were twisted into possibly meaning she was siding with someone’s politics!? I just want everyone to play fair. I am not hoping to draw your ire Cori – I only want surfers to get along and work out their differences without causing harm to each other. I truly believe, as I stated above, that surfers are a tribe and have bonds that transcend the non-surfing world – and I wish you felt that way enough to contact a fellow surfer privately before launching a media campaign that cost him his livelihood.

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      7. Michael Reola Avatar
        Michael Reola

        to clarify: “blindly allows things like your bullying and mixing of words to lead to calling for someone’s job versus calling for an open forum and understanding.”

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      8. M, with almost very utterance you’re proving the necessity of education on these matters in surfing.

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  10. As I am all for a woman speaking her mind and standing up for her passions, I truly feel wholeheartedly that this was severely blown way out of context and over exaggerated. True, the choice of words were very un PC, but I would never use the N word as said above — and such ppl, who don’t believe in spreading division and judgement, are doing the very thing and placing years of unfair treatment on the shoulders of one man. I also have read some directs attacks made directly to quiksilver and roxy by Cori. Sounds to me like she has had it out for major corp for sometime now and chad became the perfect scape goat by his own default. Is there a lot of bad things that need to change? Sure. Do we need to blog and blow out of context everytime somebody says something we don’t like? I think not. I’m appalled that one person has such power over a company and their said perspective has become a global matter and now a crusade. Really ppl? Lets all be the change we wish to see in the world. -ghandi

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  11. As I am all for a woman speaking her mind and standing up for her passions, I truly feel wholeheartedly that this was severely blown way out of context and over exaggerated. True, the choice of words were very un PC, but I would never use the N word as said above — and such ppl, who don’t believe in spreading division and judgement, are doing the very thing and placing years of unfair treatment on the shoulders of one man. I also have read some directs attacks made directly to quiksilver and roxy by Cori. Sounds to me like she has had it out for major corp for sometime now and chad became the perfect scape goat by his own default. Is there a lot of bad things that need to change? Sure. Do we need to blog and blow out of context everytime somebody says something we don’t like? I think not. I’m appalled that one person has such power over a company and their said perspective has become a global matter and now a crusade. Really ppl? Lets all be the change we wish to see in the world. -ghandi

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  12. Robbins,
    Back when I competed in comps, the ads were ALL surfers. Accepting money made you a “pro”. The exception to the rule, as far as I knew, was when Alisa Schwartstein (sp?), David Sauers, and Mike Morgan did an OP/NSSA ad, sometime in the late 70’s or really early 80’s. I was a teenager and getting product was the greatest thing in the world.

    Fast forward to 2013. The marketing game has changed, as surfing has changed. It’s about money, period. Selling product, getting the market share. If Alana wants to crank a “bottom” turn and chooses her clothing to reveal more that is “appropriate”, that is her CHOICE. If REEF wants to have booty models, that is their CHOICE. The sponsors CHOOSE to spend their dollars as they see fit. It is a pretty simple marketing concept. Make your ads appealing to “the masses” and you will sell product. I am not defending their “stereotype”. I don’t read the mags, too many ads. I read what I choose on the internet. I enjoy facebook, for family related matters, as well as old photos. Most of it is BS.

    The average Joe/Jane wants to have a current style, whatever that style they CHOOSE is.

    Cori is a 3 time world champion with no sponsors. According to her NY TIMES interview, that is her CHOICE. She is a waitress. That is her CHOICE. I do not know who, what or when went down with her and her shortboard “career”, but her accomplishments speak volumes. I think that her current choices in marketing herself also reflect her “career”. She, from what I have read, is dedicated to her cause.

    Chad Wells is my brother, I love him and will defend him. It is my opinion that this attack by Cori is due to her NOT attaining the recognition that she felt was deserved. Regardless of her sexual orientation.

    This whole thing has morphed into something completely different.

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    1. Jeff,
      In regards to; Cori, and women’s surfing and their treatment. Do you really think women’s surfing has been treated fairly? Come on? Some times you have to take things at face value and not postulate to fit your agenda.
      You, me ,Cori, we’ve grown up in surfing. , We’re products of the lifestyle.
      I’ve only met Cori, a few times, but the person I’ve met is happy, intelligent, sincere and a hell of surfer.
      I was just like you, your brother and most people that lived and breathed surfing, that grew up in it. Except for an accident, I was born gay. I was ostriacized from the sport, and called terrible things. I lived in shame until I came to terms with who I was.
      We surfers, especially males live on a cloud of entitlement
      You’re defending the status quo. But look at every other sport and tell me that the surfing industry is choosing the right direction, is on the right side of this issue. Surfing as a lifestyle has moved well beyond the close group of people that we grew up with and the sense of entitlement that we grew up with.
      On issues like, women surfing, sexuality, race there are big problems. It’s time for the industry, the sport, the surfers, to realize it.
      Your brother is a product of his environment. Much more important people in the world have lost jobs for saying less.
      Again I’m not for your brother losing his job, but trying to blame anyone but him for what he said and losing his job is disingenuous.
      I’d rather the industry took this as a turning point and start to acknowledge these issue not by firing someone to appease but by engaging the issue to make positive changes that can only help surfing.

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      1. And couldnt we have done that without firing him Robbins?
        And good for you Jeff for defending your brother.
        And Robbins, please explain to me why being gay is an accident?

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      2. I was being facetious

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      3. Sorry I missed the first question. I’ve repeatedly stated I wasn’t for firing Chad. Better ways to handle this situation exist, but surfing as an industry has always been one for crude quick fixes, like aputation. An opportunity missed. But I’m not surprised.

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      4. Ya, it’s a shame all the way around. It would be great if the now opposing teams could collaborate and come up with a real solution.

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      5. I’ve seen this question repeated several times, but not asked in the right direction. Quik employed Chad and Quik fired Chad. Any question in this regard should be directed squarely at Quik.

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      6. Michael Reola Avatar
        Michael Reola

        Has women’s surfing been treated fairly…? hmmm. An informal survey might find that mens surfers in the lineup outnumber women by anywhere from 20 to 1 to 1000 to 1 depending on what state you surf in. 100 to 1… yet the prize money is not 1/100th or even 1/20th. It’s more. The number of women surfers means they are not a huge buying segment. those that buy the Roxys and BBG girls clothings of the world are mainly nonsurfers – so marketing surfers is not the best bang for the marketing buck. yet the companies all do sponsor surfers more than might make sense financially. yes the extremely attractive ones get more endorsements as in any business – but i think the surf industry has done a great job marketing women surfers. i can sell surfboardsin a surf shop today by telling the male customers which boards Carissa and Coco and Malia have been riding lately. quit yer cryin. you want more money on the womens’ tour – then outside sponsors are gonna want to see a fun healthy young lifestyle and i think that’s what the girls are today – more than ever!

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      7. Better question is what are the proportionate sales figures at Roxy and Quik? I think you’ll find it’s hardly 100 to 1 in favor of Quik. If anything, the women should make more than the men – their side necessarily sells more product. If we’re all in agreement that surfers are just models for clothing retailers, shouldn’t that drive paychecks?

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      8. Sam- The marketing of women’s clothing requires a completely different marketing mix than does men’s. Different customer demographic, one markets primarily to surfers versus the other marketing to mainstream, different supply chain discounts, different magazine advertising needs, different PR and personnel needs, different abilities to close out goods, different going rates for designers…etc etc etc

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      9. not sure how all that’s relevant. Roxy likely sells more than Quik, or likely even with. Whether specifically marketed to girl surfers or not, the pro surfers on Roxy’s team, like the men on Quik’s, are the company’s models. In all other aspects of fashion, women are paid more for their efforts. It seems only in action sports this remains untrue. Seems to me that the women have, and continue to underplay their hand.

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      10. and Mike – curious if you think Quik acted inappropriately here? Would a different company, say ….lost, have done differently?

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      11. Michael Reola Avatar
        Michael Reola

        Sam – without writing a book – if I was selling Quiksilver branded golf clubs – I would not spend my marketing budget on hiring pro surfers to endorse them. Nor would I recommend hiring professional surfers to advertise surf branded clothing to kiteboarders in Russia. Hollister, as do 100s of Roxy’s other true competitors, knows their demographic and spend NOTHING on surf teamriders. When it comes to surfboards – the girls rip so hard today – that making boards for girls on tour today actually helps sell surfboards to guys as well! So for a company like Lost it actually makes sense to spend marketing dollars on boards for Carissa, Coco, Malia and many others – even though the amount of gross profit from boards sold to girls likely would not even pay for the shipping costs of these girl’s team boards. It’s business – with a little bit of surf company responsibility mixed in. Regarding the words – if it was my company – I would have analyzed intent – then I would have arranged a surf meeting with Chad and Cori and gone from there. Of course every situation is different and I guess I cannot speculate exactly what I would do until put into a real situation. Generally private companies are much more willing to give people a second chance. Also – regardless of how edgy a company is – certain subjects like politics, religion, and race probably should be avoided. I think of employees as family – and if I was in charge I would not immediately cast them away because of mis-steps – unless an actual crime was committed – and even then sometimes there is room for redemption. Quiksilver is no longer a family and not only because of Chad…

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      12. Mike here is something we can agree on. I’d much rather get in a dialogue than see Chad fired. Unfortunately Quik & company don’t want that. It’s much easier to point to this firing as an example of zero tolerance. When in fact it’s silly and over the top to say nothing about ruining someones career.
        This achieve nothing for anyone.
        So how do we change that?
        Wheres Chad in all this? He could raise a voice for change. I see some real opportunities for him here.

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      13. All fair enough. I get the economics of surfing. What I don’t get, actually, is why so many companies still go the “sponsor” route in the first place, particularly on the very high end. Webcast viewship is insignifican relative to the costs associated with sponsoring a comp, and the whole idea seems like a money-losing exercise. You must have seen B-school case studies digging into the benefits (or lack there of, depending on how it’s all done) of celeb endorsements/athlete sponsorships; despite the information available, I get the impression most surf “marketing” folks have never given the issue a look – perhaps because many come from inside the system itself with little to no economic/finance education at all.

        With regard to ZQK in general, as a shareholder (were I one), I’d no sooner support Quik staying “family” than I would Goldman Sachs if it impacted the bottom line. Biz is biz and employees creating bad PR is bad for biz. The benefit of remaining private, as you’ve pointed out, is that you have more flexibility in this regard.

        For one, I’m not happy the guy got canned, but I find it really hard to understand how he wouldn’t have seen it coming. Wok, on the other hand, should be tracked down and flogged.

        Cheers.

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    2. Jeff – gotta ask: did your brother really not understand what he was saying? Did he really not understand that an employer, ANY employer, would take steps to distance itself from an employee at the drop of a hat in an instance like this? As a grown man, did he really not understand that posts on the internet are not private? I’m not fully on board with Cori’s overall position re women in surfing, but she and all others who pushed back here were 100% spot on. If the answer to any of the above questions is “no, he didn’t understand” then this is a hard-learned lesson in life outside the insular world of surfing. If the answer to any of the above is “yes, he did understand” then he’s getting exactly what he asked for. Whether the follow-up to Chad’s comments went too far is irrelevant – none of this occurs unless and until he calls former pros names.

      As for Wok’s comments, which are actually the subject of this thread, how Billabong or any other sponsor could stand by him is beyond me.

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  13. You know what I find intriguing, Michael, BB= Shari M, Kdogg..

    Your IP addresses are all strangely centered in the same general area of the Quik/Roxy headquarters in Orange County.

    What a town.

    -cori

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  14. Cori, well you know that area is the orange curtain (LOL). I hope the true point does get across and we can all practice more tolerance, including myself, but i truly believe that this could have been handled better. We can all learn a lesson from this on many different levels. I Also, believe that when people go over the top on certain subjects that it can create a bigger divide. People do not like things to be shoved down their throats. When I surf, I surf with surfers, not gays, straights etc.
    I also believe there is a positive movement in bridging these types of gaps. However, when any single culture goes pointing fingers or constantly brings up certain subjects, people get tired. It goes both ways. Jeff, great job defending your brother. I will enjoy reading all of your posts…my hope is we can all agree to disagree. By the way, the town that Quiksilver is located is very close one another in the world of surfing…regardless of sexual identity, religion, race….I know, and I know it all too well. I am an attractive, gay woman who surfs well and flaunts it all! I am a surfer.

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    1. BB, speaking for myself, I appreciated your words of reconciliation. But there are certain realities. Bigotry can never be tolerated. Surfing is a very small subculture, with an influence bigger than its size. But it clings to a lot of real negative ideals. Drug culture, racism, misogyny, and sexual discrimination.
      It is not ok to treat these behaviors lightly. People are dying because of these behaviors. This is not about playing nice or getting along. We can disagree on religion, diet, board types- these are choices. But hating or support repression because of a persons sexuality, race or sex is not something anyone should tolerate.
      It’s easy to say “we’re just surfers lighten up” that’s a cop out.

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  15. I never said lighten up…and yes, i know people are dying because of these behaviors. I am saying, that in my own experience, which has been extreme in the past regarding my sexuality and me having an attitude that everyone should accept it, only pushed the gap further. There are other ways to send a message, without shoving it all down peoples throats. I believe Chad was trying to make a point that was headed toward a celebration of “back then Vs. Now” type of judgements, and that in fact, we are moving away from such terrible patterns. Unfortunately, he used some language to make a point that upset people. For me, I understood where he was going. It is all perception and twists in the mind of individuals. I know what it is like to “come out” and believe me, the toughest crowd was my parents.
    Chad has always been very nice to me and is aware of my sexuality…but I don’t constantly talk about it to him and he never brings it up to me. We used to surf together and that was it! just surfers. I hope you all find a way to find peace within yourselves like I have….it took me awhile, but I get back what I put out, and that was a great lesson learned. The message can be sent in other ways…actions do speak louder than words.

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    1. You’re jumping to a number of conclusions here. I don’t think this is a particularly difficult to understand. What Chad said was pretty straightforward, specially for someone in his position of influence. No one got him fired but himself. And, as I have said before I’m not for that. I’d rather have this as a pivot point to address a glare issue in surfing.
      But this conversation has moved beyond Chad. This is about teaching young people what is acceptable and what is not. Surfing culture is very good at disseminating. Take drug testing in surfing. “We drug test like all other sports.” But we don’t test for, recreational drugs.” “Yes people are tested, but they’re not allowed talk about it.” They make ridiculous, wildly inaccurate statements and think everyone is going to buy it.
      Honestly this behavior is infantile. “Screw all fags and bull dykes. Ha just kidding.”
      Well this isn’t a joke. This isn’t about one person.
      Surfing culture continues to pay lip service to the reality around them act its cost.
      I am a surfer from a family of multiple generations of surfers, and there is nothing I want more than to see surf culture thrive, but that means evolving.

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  16. Wow! anyhow, I read earlier that Cori wrote that some of the responses are from Orange County. Then stated “What a Town.” I perceive that as statement that profiles people who live in orange county. Or is that me Just twisting her words??? We are all guilty….at some point. Proceed with your movement…I think it is valid. I
    Best wishes

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    1. Take a moment and check out where I was born and where my family hails from, BB.

      And yes, time to move forward.
      -cori

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    2. From what I gather here, Chad has his brother, sister-in-law (Elise) and cousin (bb), who is gay, arguing on his behalf. Am I wrong here? In any event, the protestations are nice and all, but your compaints should be registered with Quik – they’re the ones with the HR policy and PR mess.

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      1. Sam 1) I am not his sister-in-law 2) BB is not his cousin 3) Quik didn’t have an HR policy. What they had was Cori already coming at them with some petition against Roxy saying she was going to document the whole process of bringing it to HQ and that she “wouldn’t only be leaving it with the receptionist”. and then her friend Robyn Kight McGinnis giving her this “story” to blog about so that she could turn it over to Australia media to start this whole other issue and unfortunately Chad was the only one in their control. But good detective skills reading Jeff’s comments that he is his brother.

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      2. Hello Elise,

        Robyn was not the one who notified me about Chad’s comment, FTR.
        -cori

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      3. Additionally, I quite agree with your analysis about Chad being the only one in Quik’s control during this situation (a position many have, to their detriment, found themselves in over past surfing institutional shifts), one exacerbated by media coverage and more specifically, Paul Speaker’s statements.

        I hope that people will direct some questions towards Quiksilver, the ASP and other large brands at some point regarding this. The Brands continue to remain aloof and detached, without blame, while debates rage about myself, Robyn, Chad… I don’t find this helpful, but it works quite well as a distraction from the true issue: surf corporations putting their profits and image before people, even their own employees.

        -cori

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  17. Cori,
    Are you spreading the very judgement you are supposively so against? Making those feel less than, who aren’t as well spoken as you, or live in a certain zip code? Do I not get to have an opinion? You have no idea who I am and again just compound my thoughts as to how much assumption has been made throughout this whole process. As Robbins stated, amputation solves nothing. I too would like too see a real change. One for all and all for one. Not surfers vs. gay surfers, not men surfers vs. women surfers and so on. Please let’s all come together and stop wasting perfectly good energy on attacking each other with ego based emotions. May we ALL come together on this and stop spreading all hate and division across the board. Awareness, proper education, and some patience is key.

    And by the way, NO ONE should be allowed to use derogatory comments…blacks can’t use the N word and gays can’t use the F word, etc.— shouldn’t matter which one you are it’s all offensive!

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    1. “Please let’s all come together and stop wasting perfectly good energy on attacking each other with ego based emotions. May we ALL come together on this and stop spreading all hate and division across the board. Awareness, proper education, and some patience is key.”

      I agree, Kari. Wisdom received (with I hope no hint of perceived sarcasm or judgment). And for the record, I was born in Huntington Beach, both my parents are from there and I have over a dozen (outspoken and opinionated and very much loved) family members living in this same area. I apologize if the comment I made sounded impertinent. I should have elaborated as to what I meant. Everyone deserves to be able to voice their opinion without being made to feel small.

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      1. Cori,
        I actually already knew that, I just didn’t want my opinions to be disregarded based on assumptions as this has become a very heated topic…and it is true that a lot of comments have been made out of emotion. As evolving humans I like to see us use our hearts and minds for real change and not from fear either, but out of acceptance and a deep understanding. I think we could all use a moment to take a deep breathe and collect our thoughts as to how WE can make a real change. If you are willing I would be happy to treat you to a cup of coffee sometime to possibly lend some insight even if I am of party that is removed from the situation.

        Thank you for your time and passions.
        Kindly, Kari

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      2. I am most definitely willing, Kari.
        Thank you.

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      3. Terrific! I will hit your contact button to make arrangements off the grid. :0)

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      4. Ok, you’re going to need to email so I can give you my number to make arrangements. Lol!

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      5. Knew that you were from HB that is. Found your “about me” endearing.

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  18. Oh, and on a side note…I just can’t help but wonder if my thoughts and feelings had more validity to you if I’d happen to be an African American lesbian Jew, who recently moved here from Aus about a year ago. Do you see where I am going with this?

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  19. Roxy just let go of the team manager and Chad was next to go anyway. This just gave them a reason to get rid of him and not have to pay severance package or unemployment. It’s a tuff world working for Disney (AKA: Quiksilver)

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    1. huh,Interesting take on it. So cynical but a can’t argue.

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  20. Sam,
    However you came to your conclusion is interesting. I am married to Elyse, but she has no axe in this. As far as I know, none of my cousins are gay, or homosexual, or lesbian, or whatever. My nephew, not BB, is gay, doesn’t surf, and has no axe in this.

    My wife is heavily involved (her job) in internet based social media, that has NOTHING to do with surfing.

    My nephew works for a supermarket, is out of the closet (i don’t know if this is pc or not), but his sexual orientation has never been a question or a concern.

    RE Chads comment, his opinion is his opinion, whether he thought that by defending the current crop of “rigged up”, meaning hard body, fit, and sexy women of todays tour vs. the “butchy lesbos”, masculine body type of THE PAST. From how I read the entire thread, he thought that the trailer should have included SURFING. I do not think that he believed that comparing todays ladies to the past would have had led to such an uproar.

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  21. OOPS! I do have a cousin, through marriage, that is flambouyantly gay. As far as I know, he doesn’t even know Chasd exists.

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    1. Jeff,
      Is there a path for Chad to get hs job back, or was, as Stevie Surf says, this just an excuse to get rid of him? Where is he in this conversation?
      I think we’ve all agreed firing Chad for this reason wasn’t the best approach. Is there a means to work this out? Because it seems to me, we’re the voice of the offendee’s and I’m pretty sure we’re much more interested in dialogue than Chads job.
      Though firing Chad sends a message, it could also draw a line in the sand. No one wants that.
      I’d very much like to here Chad on this.

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  22. Robbins,
    He knows who you are, as I spoke to him about this blog. We will NOT hear anything from Chad. Unfortunately, things happen, and this is one of them. As surfers do, he’s going surfing. Time will tell for him. Thank you for inquiring about it though.

    Now it’s time, to say goodbye, to all our company, see ya IN THE LINE UP!

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  23. patrick flanagan Avatar
    patrick flanagan

    So sad that there is such ferocity and lack of love and forgiveness in this world.

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  24. If you think Julian Wilson wrote that other comment you are an idiot. It is some hater. People always write filth and hate under famous peoples names. I think you should apologize to him for not looking into it. Julian has done a lot for breast cancer and he keeps his nose clean of drama. Don’t flatter yourself thinking he has the time to check this blog.

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    1. You are absolutely right. learning -cori

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  25. Through Woks words and actions Billabong SA portrays itself as a company that condones sexism and misogyny. In the US, or anywhere else for that matter, I don’t believe any company would continue to sponsor someone who says or does half the things that Wok openly posts on social media.

    Glad you are bringing him to task.

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    1. The right to an opinion should be well read and founded. Spend more time learning before you pursue controversy online and shout crap to gain an audience….take note Wok.

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  26. Well Congratulations Cori

    You seem to have single handedly ruined a few peoples lives over some silly “beef”

    I’m pretty sure you don’t agree with the whole sex sells deal that started all this in the first place, yet you decided to take it on yourself to mess with peoples lives who made comments about woman’s surfing in general, some even in a tongue-in-cheek manner.

    Grow up, smell the roses, you aren’t the centre of the universe.
    I’m not a hater and I’d hate to wish bad on someone, but I certainly hope Karma takes control and when all is said and done those that did wrong get what they deserve.

    The wheel turns… be ready

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  27. I don’t know Cori from a bar of soap and I certainly don’t always agree with what Cori says or the way she says it- but I have been aware of her actions and opinions on things for a few years. It’s absolutely clear to me that her opinions are well considered and deeply held and that the most important of these are convictions upon which she lives her life, even if it requires some considerable personal sacrifice.
    Therefore it’s a piece of ludicrous personal smearing to accuse her of manufacturing this controversy for the sake of furthering her career. It says far more about the agenda of the accuser (to try and assassinate the character of Cori) than the accused.
    It’s a bad joke that the kind of cheap and cheesy B-grade sexism that has dominated the surf industry and was amply demonstrated in the Roxy ad is seen by reprobates like Warwick Wright as “different”. It’s not, it’s just more of the same old shit, without even an attempt to recognise the fundamental problem of trying to sell womens surfing as some kind of soft porn fantasy for teenage or perpetually adolescent males. Thats the definition of a dead end street on every level.
    I don’t want my daughter growing up thinking the “pinnacle” of womens surfing is nothing more than something for dickheads like Wok Wright to masturbate too. Fuck that shit.
    The insulated little boys clubs who seem to populate the marketing departments of the surf industry don’t even seem to realise there’s a world out there beyond the self congratulatory circle jerk they inhabit and that that World thinks their soft porn salesmanship of womens surfing is making a mockery of it.

    Jeff I appreciate you standing up for your brother. But instead of trying to defend his actions you’d be better off sitting down with him and maybe having a chat about his attitudes to women circa 2013 and the consequences of putting those attitudes out to the world. He should cop it sweet and learn a few lessons. I doubt Wok Wright will.
    He comes across a garden variety dickhead. The most revealing thing about his case is that he as actually shocked he got sacked for his comments. He was expecting a pat on the back- which is what he would have been used to through the years when expressing his particular brand of brainless lowest common denominator controversy courting.

    Those people attempting to retrofit a kumbaya surf industry “we’re all the brotherhood of surfers” perspective on this situation might need to step into reality. The surf industry has done not much more than sell out surfers for profit for years now. Increasing crowds, selling us over-priced branded junk made with cheap asian labour to get rich. There was no higher community minded motive there. Expecting some kind of goodwill from the people who’ve been on the rough end of that pineapple is either naive or deliberately disengenuous.

    World’s changing. Not much of it for the better. Thank God we’ve got someone like Cori prepared to step outside the self interested bubble and call it for what it is.

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  28. Holy whoa.
    Cannot compute.
    Did the Billabong guy get fired too?

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    1. Hey Lauren,
      Yes, Billabong did let him go.
      -Cori

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  29. I hear Chad Wells is getting his job back. How easily we forget…

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    1. That is not true. Rumor mill.

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  30. Where are all the Avatars, my dear

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    1. I just switched to a new theme. Not sure why your own avatars aren’t showing just yet. All the settings are set so that your personal avatars should be functional. I’ll try to figure that out as soon as I have time. Sorry ’bout that!

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  31. You should click on the above posters name. Talk about women being “used”!!!!

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    1. Those spam bots are insidious. My spam filter successfully filters out tons on a daily basis. Lucky there aren’t more spam like this… or the kind that link to multiple hand bag/t-shirt sales!

      Remember when you posted a few links awhile back in a comment? The reason the comments didn’t pop up right away was because of the spam filter in place. This one snuck through… notice the very general, non-specific comment that would work on any post? I wouldn’t call a spambot a “follower” or even a human poster, it is a program designed to get curious humans to click through to their sites.

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  32. Nice following you have garnered.

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  33. There are feminists, such as those who openly repress free speech, who fully deserve the full force of violence to preserve the right of Freedom of Speech in our society. It was worth killing for 200 years ago, and it’s still worth killing for today.

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    1. So you say, that the voice of a person who is speaking in the mode that you would protect, whilst being threatened for her life for speaking her mind, is speech fit for protection via death? Do you not understand that the very thing that you are trying to protect is what you would undermine by threatening death? You undermine your mission, sir.

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